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Wednesday, March 20 • 11:10am - 11:55am
Keywords and Discoverability on Amazon: A Canadian Context

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eBOUND Canada conducted a pilot study using a sample of ebooks published by Canadian publishers, to gauge the efficacy of adding audience-driven keywords to the metadata for a sample of fiction and non-fiction titles. Using a combination of AI and manually-generated keywords, we tracked the impact of keywords on discoverability and sales on Amazon over a two-month period.

eBOUND’s Manager of Technology Shannon Culver and key consultant on the study Amanda Lee will present the results of the study, and make recommendations as to how publishers can utilize their metadata to work with vendors' algorithms and improve the discoverability of their titles.

You can find the full report here.

avatar for Shannon Culver

Shannon Culver

Manager of Technology, eBOUND Canada
Shannon Culver is the Manager of Technology at eBOUND Canada, a non-profit organization that enables Canadian independent publishers to participate in the digital economy. She also teaches the Digital Publishing & Production course in the Publishing Certificate Program at the Chang... Read More →
avatar for Amanda Lee

Amanda Lee

Amanda Lee has had her hands in bibliographic metadata for eight years. She’s worked in-house at House of Anansi Press and Groundwood Books, Dundurn Press, and HarperCollins Canada. Now she’s gone freelance and will happily chat with you about any metadata issues you have... Read More →

Wednesday March 20, 2019 11:10am - 11:55am EDT
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada