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Wednesday, March 20 • 2:35pm - 3:20pm
Case Study: Penguin Random House Canada's Audiobook Program

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Join Penguin Random House Canada's Marion Garner, Deputy Publisher, and Ann Jansen, Director of Audiobook Production, to celebrate and revisit 18 months of made-in-Canada audiobooks. Learn how PRHC adopted an audio-first strategy to release audio content simultaneously with print and digital editions, using Canadian acting talent for Canadian-authored books, while recording in studios both in-office and across the country.

Marion and Ann will discuss the pains and successes experienced in securing in-house buy-in, liaising with traditionally print-focused departments, and developing manageable workflows as they discuss their plans for the future of PRHC's audiobook program. This wide-ranging conversation will be moderated by BookNet's Zalina Alvi.

avatar for Marion Garner

Marion Garner

Vice President, Deputy Publisher, Penguin Random House Canada
Marion Garner is a veteran of Canadian publishing. Over her vast career, she has worked many places doing many things, but her 25 years at Penguin Random House Canada sum up things nicely. She began her time at Random House Canada as a sales representative, eventually bringing her... Read More →
avatar for Ann Jansen

Ann Jansen

Director, Audiobook Production, Penguin Random House Canada
Ann joined PRHC in 2017 to create a made-in-Canada audiobook program. The audio team has already produced more than 100 titles, many recorded in an in-house studio launched in early 2018. Before switching to publishing, Ann worked at the CBC, where she led the launch of CBC Books... Read More →
avatar for Zalina Alvi

Zalina Alvi

Marketing & Communications Manager, BookNet Canada
As a member of the BookNet team, Zalina uses the power of marketing to help the book industry publish, sell, and envision the future of books, whether they be in print, digital, or directly transmitted into the brain via biblio-lasers (patent pending).

Wednesday March 20, 2019 2:35pm - 3:20pm EDT
CR-2 (ground floor, MaRS)