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Sunday, March 17
 

6:00pm

Tech Forum & ebookcraft Speakers' Hospitality Suite
Sunday March 17, 2019 6:00pm - Monday March 18, 2019 12:00am
Chelsea Hotel, Toronto 33 Gerrard St W, Toronto, ON M5G 1Z4, Canada
 
Monday, March 18
 

8:15am

Registration & Breakfast
Monday March 18, 2019 8:15am - 8:45am
Collaboration Centre Cafe (ground floor, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

8:45am

Tech Forum & ebookcraft Opening Ceremony
An opening ceremony to mark the official beginning of Tech Forum & ebookcraft 2019 will be performed by Whabagoon, an Ojibway Elder of the Lac Seul First Nation.

Speakers
avatar for Elder Whabagoon

Elder Whabagoon

Lac Seul First Nation
Whabagoon is an Ojibway Elder of the Lac Seul First Nation, a Keeper of Sacred Pipes, active community member, speaker, and a land defender and water protector. Whabagoon’s strong commitment toward educating the community has earned her the Community Service Award given by the Bank... Read More →


Monday March 18, 2019 8:45am - 9:00am
Collaboration Centre Cafe (ground floor, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

9:00am

So You Think You Can Code? #eprdctn Life Hacks
This will be a hands-on workshop where participants take on a few of the perennial challenges unique to digital publishing. No advance preparation will be required to participate in coding and discussing solutions in real time. Harnessing the combined experience of the ebookcraft community, we may even compile solutions together that are better than any of us could develop individually. This session can be enjoyed with or without participating in this year's So You Think You Can Code competition and will appeal to all skill levels, from beginners testing their mettle to pros ready to learn new tricks—or maybe even show off a little.

[BYOL] Participants will need to bring a device, but code and conundrums will be provided. 

Speakers
avatar for Melissa deJesus

Melissa deJesus

Associate Production Editor, Houghton Mifflin Harcourt Publishing Company
Melissa deJesus is often the first person to find out that a retailer has an issue with one of Houghton Mifflin Harcourt's Trade ebooks, like 1984, Lord of the Rings, or The Handmaid's Tale. Then she's the person who tweaks the file or the metadata to fix the problem. For more recent... Read More →



9:00am

Be an Ally to a11y: An Accessibility Workshop with DAISY Consortium
From the definition of accessibility requirements, to the actual production, to testing and metadata editing, accessibility needs to be taken into account through the entire production workflow. The DAISY Consortium, uniquely positioned at the intersection of the specialized and mainstream publishing ecosystem, will try to share some tips and best practices to make born-accessible publications a reality. They will notably demonstrate how to use Ace by DAISY, the automated accessibility checker, and SMART, the simplified manual accessibility reporting tool.

Competing in So You Think You Can Code? All workshop attendees are eligible! This particular workshop will touch on the following criteria, which will be used to judge your EPUB submissions: meets accessibility standards. One workshop attendee will win a grand prize that includes $2,500 from Rakuten Kobo. Find out more about the competition and how to participate here.

Find the slides for the workshop here. (Beware, we still have to fix some links and add transcript and descriptions!)

Speakers
avatar for Marisa DeMeglio

Marisa DeMeglio

Software Developer, DAISY Consortium
Marisa DeMeglio is a software developer for the DAISY Consortium. Her background is in Computer Science and she has been working in the field of accessibility and e-books for the past 18 years. She leads the epubtest.org website development, is a core member of the Ace by DAISY project, and participates in the W3C Web Publications working group, particularly in regards to accessible synchronized media. Outside of work, she volunteers with Rock n' Roll Camp for Girls Los Angeles as an instructor and member of their Executive... Read More →
avatar for Romain Deltour

Romain Deltour

Software Developer, DAISY Consortium
Romain Deltour is a software developer and accessibility expert for the DAISY Consortium, and firmly believes in the Web’s potential to enable a truly inclusive publishing ecosystem. When he’s not coding, learning, or attending W3C conference calls, Romain can usually be seen... Read More →


10:30am

Break
Monday March 18, 2019 10:30am - 10:45am
Collaboration Centre Cafe (ground floor, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

10:45am

XSLT 3 for EPUB and Print
Learn about using XSLT to produce EPUB2 and EPUB3 books from XML or XHTML input as well as PDF for print with CSS or XSL-FO. You don't need previous XSLT experience but a willingness to look at a little code will really help.

XSLT can be a functional programming language or a simple template language or anywhere between. We’ll focus on the newer features of XSLT, after a quick overview.

[BYOL] If you bring a laptop with Oxygen XML Editor or Saxon 9 HE ready to run, you can follow along with some examples, and if not, that's fine too.

Competing in So You Think You Can Code? All workshop attendees are eligible! This particular workshop will touch on the following criteria, which will be used to judge your EPUB submissions: meets accessibility standards; rich navigation; adherence to standards; errors caught and fixed; and HTML updated to provide proper semantic markup. One workshop attendee will win a grand prize that includes $2,500 from Rakuten Kobo. Find out more about the competition and how to participate here.

Speakers
avatar for Liam Quin

Liam Quin

Analyst, Delightful computing
Liam Quin has been working with digital typography and books since first encountering text formatting software in 1981. He worked at SoftQuad Inc. (an outgrowth of Coach House Press in the 1980s) and was later the head of XML work at the World Wide Web Consortium for many years. He... Read More →



12:00pm

Lunch
Monday March 18, 2019 12:00pm - 1:00pm
Collaboration Centre Cafe (ground floor, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

1:00pm

Make Your Life Easier with Scripting
We waste weeks of our lives every year doing repetitive tasks over and over again.  What if you could save yourself all that time by automating things with a few scripts?  Easily translate data, execute multiple commands at once, get your time back to do what really makes you valuable. During this hands-on workshop, Nick Ruffilo will come prepared with a few template scripts for handling tons of different common problems and will take live audience feedback and walk participants through the thought and coding process to automate whatever it is that has been asked for. The templates and code created during the session will be provided back to the participants.

Find Nick's slides and code here: https://github.com/nruffilo/eBookCraft2019

Competing in So You Think You Can Code? All workshop attendees are eligible! This particular workshop will touch on the following criteria, which will be used to judge your EPUB submissions: rich navigation; adherence to standards; errors caught and fixed; HTML updated to provide proper semantic markup; and semantic inflection. One workshop attendee will win a grand prize that includes $2,500 from Rakuten Kobo. Find out more about the competition and how to participate here.

Speakers
avatar for Nick Ruffilo

Nick Ruffilo

Developer, Aerio/Ingram
Nick Ruffilo is the Commerce Technology Manager of Ingram, working directly on Aer.io.  Nick has been a web developer for more than 15 years and is a member of the W3C Web Publishing Group.  He is the author of a set of video series on learning to code which can be found at ht... Read More →


1:00pm

Remediating Backlist ebooks with Accessibility in Mind
What does it take to level up an ebook's accessibility? What if it's an EPUB 2 made with the best intentions five, six, or 10 years ago? Bring your oldest, dirtiest EPUBs to this workshop to learn how to fix your backlist bestsellers, to shine them up to a newer EPUB specification and ready for the diverse needs of a broad spectrum of readers.

Speakers
avatar for Laura Brady

Laura Brady

Director, Cross-Media, House of Anansi Press
Laura Brady is an ebook developer, working at the House of Anansi Press managing the Cross-Media department. She is into ebooks, accessibility, dogs, and baseball. In her spare time she helps plan ebookcraft and follows the Blue Jays. She also probably tweets too much.



3:00pm

Introduction to Audiobook Production for #eprdctn People
#eprdctn people get a reputation for being tech-savvy – and rightfully so! But as print people lump all digital products together, ebook developers asked to make audiobooks may have no idea where to start. And that’s where we were three years ago! Through research, trial and error, and tests with distributors, we created a process of turning raw audio into finished audiobooks that worked for us. This workshop includes hands-on training in assembling audiobooks from sample audio, QAing tablemates’ audio, and understanding required metadata. We’ll also touch on why your press should consider creating audiobooks, choosing the right books for your market, and collaborating with audio houses. We hope that by sharing our experience, we can encourage others, especially small presses, to dive into the audiobook market with confidence.

[BYOL] Attendees of this workshop will need to bring their own laptops, headphones/earbuds, and have downloaded these free tools in advance:
  1. Audacity 2.3.1: https://www.audacityteam.org/download/
  2. LAME MP3 encoder (Audacity plug-in): manual.audacityteam.org/man/faq_installation_and_plug_ins.html#lame 
  3. PDF reader software
Working files are attached to this session (scroll down).

Competing in So You Think You Can Code? All workshop attendees are eligible! Paying attention in this particular workshop could help you take your submission to the next level through the addition of an audio component to your EPUB. One workshop attendee will win a grand prize that includes $2,500 from Rakuten Kobo. Find out more about the competition and how to participate here.

Speakers
avatar for Kate Schefer

Kate Schefer

Digital Product Coordinator, Lerner Publishing Group
Kate Schefer has degrees in creative writing and communications from Elon University, and currently works as the Digital Products Coordinator for Lerner Publishing Group, a prominent children's publishing house in Minneapolis, MN. She creates ebooks, enhanced ebooks, and audiobooks... Read More →
avatar for Kris Tomes

Kris Tomes

Associate Digital Product Manager, Lerner Publishing Group
Kris Tomes is the Associate Digital Product Manager for Minneapolis-based children’s publisher Lerner Publishing Group, where she manages ebooks, audiobooks, hybrid print + digital products, and new product development. She has a background in print design and developing best practices... Read More →



3:00pm

Metadata Beyond ONIX: How Publishers can use Different Metadata Formats Throughout Their Press
This workshop looks at the main formats for metadata — Dublin Core, ONIX, EAD, schema.org, open graph, twitter card — and talks about how they can be used by publishers to create rich content and how to think about crosswalks between the formats to make publishing more efficient.

Competing in So You Think You Can Code? All workshop attendees are eligible! This particular workshop will touch on the following criteria, which will be used to judge your EPUB submissions: rich navigation; adherence to standards; meets accessibility standards; and HTML updated to provide proper semantic markup. One workshop attendee will win a grand prize that includes $2,500 from Rakuten Kobo. Find out more about the competition and how to participate here.

Speakers
avatar for John Rodzvilla

John Rodzvilla

Graduate Program Director, Emerson College
Over the last decade John Rodzvilla has been the electronic publisher-in-residence at Emerson College where he has taught courses on EPUB, web development, and general book publishing. He also helped launched Emerson's online MFA in Popular Fiction Writing and Publishing, been co-director... Read More →



4:00pm

Break
Monday March 18, 2019 4:00pm - 4:15pm
Collaboration Centre Cafe (ground floor, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

4:15pm

Faking a Grid
We wanted to utilize the responsive nature of the grid layout in our EPUBs to mimic the complex layout of higher education print textbooks. When we looked at applying the grid to our EPUBs, we saw that this would require additional coding not related to semantics, and the addition of s surrounding our headers would interrupt our CFI generation (which are essential to our course creation).

To mimic the look of a grid layout, we leveraged the consistent framework of our Macmillan Schema and relied on media queries to mirror the look of a responsive grid. This solution worked with our CFI generation and saved us from having to add additional coding to fit the grid model.
In this workshop, we will present the CSS we authored at Macmillan as a case study and explore alternative ways to code and style complex content with CSS, with a focus on grid and media queries in EPUBs.

Link to codepen exercises

Competing in So You Think You Can Code? All workshop attendees are eligible! This particular workshop will touch on the following criteria, which will be used to judge your EPUB submissions: fine typography; device agnostic; and ingenuity/creativity of design. One workshop attendee will win a grand prize that includes $2,500 from Rakuten Kobo. Find out more about the competition and how to participate here.

Speakers
avatar for Franco Alvarado

Franco Alvarado

Senior Content Standards Project Manager, Macmillan Learning
Franco started his career in publishing in the Boston area, focusing primarily on digital publishing and ebooks. From there, he delved into web development, automation, and workflow optimization. He helped to develop the XML-based digital workflow for Adams Media, geared toward repurposing... Read More →
avatar for Betsy Granger

Betsy Granger

Associate Director Content Standards, Macmillan Learning
I have spent close to 15 years in publishing. My career started in fashion editorial as an intern for InStyle magazine. Twelve years back, coinciding with a move out west to Austin TX, I shifted from print to the digital world and fell in love with science publishing.  Three years... Read More →



4:15pm

The Bunny Slopes of SVG Mountain
Naomi Kennedy is here to gently guide you down the slippery slopes of the SVG image format as it pertains to ebooks. No prior SVG knowledge is required — Naomi will go over what it is, how and why it's used, and demo tools to create and edit these image files.

[BYOL] Attendees will have the chance to code along with Naomi as she creates an SVG file and places it in an ebook to demonstrate its functionality (or lack thereof). This hands-on workshop will also touch on the differences and similarities between CSS and SVG, accessibility, common problems and their solutions, and supported features.

Competing in So You Think You Can Code? All workshop attendees are eligible! This particular workshop will touch on the following criteria, which will be used to judge your EPUB submissions: fine typography; device agnostic; and ingenuity/creativity of design. One workshop attendee will win a grand prize that includes $2,500 from Rakuten Kobo. Find out more about the competition and how to participate here.

Speakers
avatar for Naomi Kennedy

Naomi Kennedy

Senior Manager, Ebook Development, Penguin Random House
Naomi Kennedy is the Senior Manager for Ebook Development at Penguin Random House. A master at process automation, she is charged with developing tools to improve Penguin Random House's eBook production workflow and helping others with their ebook woes. Previously, she worked for... Read More →



6:30pm

Speakers' Dinner
Invite Only.

Monday March 18, 2019 6:30pm - 9:30pm

7:00pm

SYTYCC Meet 'n' Code
Meet up with your fellow workshop attendees and apply the day's learnings to your EPUB submissions for So You Think You Can Code 2019. All workshop attendees are eligible to compete and the deadline to submit your revamped ebook is Sunday, March 24 at 11:59 p.m. ET. Power outlets, snacks, energy drinks, and moral support will be provided. Learn more about the contest and the prizes up for grabs, including $2,500 from Rakuten Kobo.

Suite 1081 at the Chelsea Hotel Toronto. Just take the 'Green Elevators' up to the 10th floor and follow the signs.

Sponsors
avatar for Rakuten Kobo

Rakuten Kobo

Prize sponsor for So You Think You Can Code 2019


Monday March 18, 2019 7:00pm - 10:00pm
Chelsea Hotel, Toronto 33 Gerrard St W, Toronto, ON M5G 1Z4, Canada

10:30pm

Tech Forum & ebookcraft Speakers' Hospitality Suite
Monday March 18, 2019 10:30pm - Tuesday March 19, 2019 12:00am
Chelsea Hotel, Toronto 33 Gerrard St W, Toronto, ON M5G 1Z4, Canada
 
Tuesday, March 19
 

8:30am

Registration & Breakfast
Tuesday March 19, 2019 8:30am - 9:00am
Auditorium A (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

9:00am

Opening Address
Speakers
avatar for Shannon Culver

Shannon Culver

Manager of Technology, eBOUND Canada
Shannon Culver is the Manager of Technology at eBOUND Canada, a non-profit organization that enables Canadian independent publishers to participate in the digital economy. She also teaches the Digital Publishing & Production course in the Publishing Certificate Program at the Chang... Read More →
avatar for Laura Brady

Laura Brady

Director, Cross-Media, House of Anansi Press
Laura Brady is an ebook developer, working at the House of Anansi Press managing the Cross-Media department. She is into ebooks, accessibility, dogs, and baseball. In her spare time she helps plan ebookcraft and follows the Blue Jays. She also probably tweets too much.


Tuesday March 19, 2019 9:00am - 9:05am
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

9:05am

The Past, Present, and Future of Digital Publishing That Hasn't, Isn't, But May Still Meet the Promise of the Web
EPUB has been around since 2007; EPUB 3 came out in 2011. We’re told we live in an age of digital disruption, but little has changed in ebooks since before the very first ebookcraft. What’s going on? What might the future of ebooks look like? Should we use EPUB 3.2? Will there ever be an EPUB 4? Are Web Publications real? Part history lesson, part unhinged rant, part futile attempt to predict the future, Dave Cramer will shed light, or at least heat, on the big picture.

Speakers
avatar for Dave Cramer

Dave Cramer

Senior Digital Publishing Technology Specialist, Hachette Book Group
Dave Cramer has been making eBooks for fifteen years, and complaining about ebook standards for nearly as long. He was co-editor of the IDPF specification on fixed-layout eBooks, but in recent years has become heavily involved with the W3C and web standards, editing several specs... Read More →



Tuesday March 19, 2019 9:05am - 9:30am
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

9:35am

Who Does What to Make Great EPUB? How to Build an Airplane in Mid-Air
Many of us have been working with the EPUB standard for several years, but one long-standing challenge for Canadian publishers, particularly small ones, is that the requirements for accessible EPUB 3 can seem very daunting. Recent work by Laura Brady shows that many Canadian publishers are still producing EPUB 2, and those who are producing EPUB 3 are not making great use of accessibility features. 

To try to address some of the problems, we’re working on an accessible publishing summit to be held in November or January. The purpose of this summit is to better understand who can do what to create accessible EPUB files, and then explain this work to stakeholders along the EPUB publishing chain. Our overall goal is to support publishers in making their books accessible from the start — this approach both maximizes the market for reading, and saves taxpayer funds on alternate-format production for students and other readers who have print disabilities. 

If a book is produced correctly, it will work with a variety of assistive technology tools without requiring further intervention. To get to that point, we need to agree about what our standards are, and then build an understanding of the workflows that are most likely to result in meeting those standards. This is what we hope to do at our summit, and then present at ebookcraft 2019. 


Speakers
avatar for Sabina Iseli-Otto

Sabina Iseli-Otto

Public Services Librarian, National Network for Equitable Library Service (NNELS)
Sabina Iseli-Otto is the Public Service Librarian with the National Network for Equitable Library Service (NNELS). She works with librarians to help match books in accessible formats to the people with print disabilities who want to read them. If you call the NNELS help line, chances... Read More →
avatar for Shannon Culver

Shannon Culver

Manager of Technology, eBOUND Canada
Shannon Culver is the Manager of Technology at eBOUND Canada, a non-profit organization that enables Canadian independent publishers to participate in the digital economy. She also teaches the Digital Publishing & Production course in the Publishing Certificate Program at the Chang... Read More →



Tuesday March 19, 2019 9:35am - 10:35am
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

10:35am

Break + Trivia
Visit kahoot.it and watch the screens at 10:35 for break-time trivia and prizes!

You can find details on kahoot's accessibility features here.


Tuesday March 19, 2019 10:35am - 10:55am
Auditorium A (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

10:55am

Pagination in the Browser: Why, What, and How
Publishers and book-makers are still looking for ways to make more books, faster, while maintaining the quality that readers expect from professional products. More and more publishers are exploring ways to add automation to their workflows, and looking for tools that can replace or at least speed up the traditional InDesign workflow. Unfortunately, today's standard automation tools can't match the page quality that InDesign offers (at least not without tedious time-investment). At the same time, e-reading systems continue to vary widely in their support of standard Web design elements, which makes it difficult to create digital book products that can rival their print counterparts. 

Both of these reasons explain the continued interest in finding browser-based pagination solutions — as page-layout alternatives and as browser-based reading systems. Nellie will explain the problems that publishers are facing, and how web-based pagination can offer a solution to those problems. She will also go over some of the tools available today and those in development, a few case studies, and some of the theoretical concepts behind browser-based pagination.

Speakers
avatar for Nellie McKesson

Nellie McKesson

President and CEO, Hederis, Inc.
Nellie has been working in publishing for well over a decade, in almost every book production role there is (production editor, print layout specialist, ebook production manager, to name a few). She's spent the last 6 or so years working specifically with automated workflows: creating... Read More →



Tuesday March 19, 2019 10:55am - 11:40am
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

11:45am

Building Ebooks That Last
This talk will answer the question: "How does my company build ebooks that will still work in two years, or five, or ten?" Taking a pragmatic approach based on real-world examples of ebooks that did not last, with a dash of the theoretical that considers how web archiving work might apply to ebooks, Teresa will cover workflows, common issues that prevent ebooks from being sold, standards compliance, link rot, accessibility, and more. She will also look at how web communities are talking about digital archiving and how this might apply to ebooks.

Speakers
avatar for Teresa Elsey

Teresa Elsey

Managing Editor, Bridge International Academies
Until very recently, Teresa Elsey was senior managing editor (digital) in the Trade division at Houghton Mifflin Harcourt. She directed a group that produces and updates more than a thousand ebooks yearly, including adult fiction and non-fiction, culinary and lifestyle, YA titles... Read More →



Tuesday March 19, 2019 11:45am - 12:30pm
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

12:30pm

Lunch
Tuesday March 19, 2019 12:30pm - 1:45pm
Auditorium A (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

1:00pm

Complimentary Headshots
LinkedIn photo more than five years old? Is your go-to headshot a slightly blurry picture of you at brunch last summer? Well you're in luck!

We're offering ebookcraft attendees the chance to get a complimentary professional headshot done at the conference (while you're wearing your business-casual best). Photographers Yvonne Bambrick and Robin Cymbaly are on hand to make sure you look great. All headshots will be uploaded to a group folder and available for easy downloading after the conference.

Registered attendees are invited to book a 5-minute slot in advance, though bookings will remain open until the day of the conference.

Book your appointment at app.waitwhile.com/book/tfebookcraft19. (Please select March 19 before choosing a time.)

We look forward to capturing your eternal beauty.

Tuesday March 19, 2019 1:00pm - 5:30pm
Auditorium A (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

1:45pm

Cybernetic Ebooks: A Panel on Machine Learning and AI in Book Production
Tools are at the core of the daily work of book production, whether print or digital, because they directly impact our efficiency and the quality of the final product. Thanks to growing amounts of available data and the increased processing power of modern computers, Machine Learning (ML) and Artificial Intelligence (AI) have become popular tools to solve certain classes of problems.
However, alongside the growing opportunities and potential advantages of applying these technologies to book production, there is also a perceived “dark side” to ML/AI that has many in the book industry worried that it will automate and replace their jobs.
The panelists will share their different approaches to applying ML/AI at their companies and their outcomes, highlighting both strengths and limitations, as they consider a vision of a more automated publishing workflow.

Speakers
avatar for Monica Landers

Monica Landers

CEO, StoryFit
Monica Landers is co-founder and CEO of StoryFit, a rapid-growth technology company which provides AI analytics for the publishing and entertainment industry. With two media technology patents, Monica’s deep experience in media extends from producing for ABC News and Good Morning... Read More →
avatar for Wendy Reid

Wendy Reid

Senior QA Analyst, Rakuten Kobo
Wendy Reid is a Senior QA Analyst at Rakuten Kobo Inc and has spent the last few years on the other side of EPUB mysteries and reading system technology. She is currently one of the co-chairs of the Publishing Working Group of the W3C and leads the audiobooks taskforce. In her abundant... Read More →
avatar for Joshua Tallent

Joshua Tallent

Director of Sales and Education, Firebrand Technologies
Joshua is a metadata expert and an acclaimed teacher and guide on digital publishing. Joshua’s role recognizes the integrated approach Firebrand takes to providing publishers with helpful advice and in-depth training, while also providing the most powerful and respected publishing... Read More →
avatar for Jens Tröger

Jens Tröger

Founder, Bookalope
Jens is passionate about book design and typography, as well as writing code. After more than two decades in academic and commercial computer science research and development, he as consolidated his passions with Bookalope: a collection of intelligent online tools for AI-assisted... Read More →



Tuesday March 19, 2019 1:45pm - 2:45pm
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

2:50pm

The User's Perspective: Accessibility Features in Action
Get a firsthand look at how an ebook's accessibility features are used by people with print disabilities. Accessibility testers Karoline Bourdeau, Daniella Levy-Pinto, Ka Li, and Steve Murgaski from the National Network for Equitable Library Service have generously donated their time to show ebookcraft attendees how ebooks are used (or can't be used) in real life.

Watch the demo video here: https://booknetcanada.wistia.com/medias/x27d7evrcs

Speakers
avatar for Karoline Bourdeau

Karoline Bourdeau

Accessibility Tester, NNELS
Karoline has bachelor’s degrees in political science and Women’s Studies (Honours) from Queen’s University, and a J.D. from Queen’s University Faculty of Law. As an advocate for access rights for persons with disabilities, she chaired the Ontarians with Disabilities Act Committee... Read More →
avatar for Daniella Levy-Pinto

Daniella Levy-Pinto

Accessibility Tester, NNELS
Daniella Levy-Pinto is the Coordinator for Accessibility Testing with NNELS. She has extensive experience with reading materials in alternate formats, and knowledge of assistive technologies. Daniella leads NNELS’ team of seven testers, who assess the accessibility of both EPUB... Read More →
avatar for Ka Li

Ka Li

Accessibility Tester, NNELS
Ka Li is an accessibility and usability consultant in the area of digital access. He works with a variety of organizations such as NNELS, Microsoft and Google, to make sure that their products and services provide an outstanding experience for everyone that goes beyond compliance... Read More →
avatar for Steve Murgaski

Steve Murgaski

Accessibility Tester, NNELS
Steve is completely blind, and an avid reader. He specializes in testing websites for accessibility, and is now working with NNELS to do the same for published books. His special interest is texts that contain mathematical symbols and graphs. He believes that these materials need... Read More →


Tuesday March 19, 2019 2:50pm - 3:05pm
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

3:05pm

Discussion Circles
It's time to chat with your digital publishing peers! Each roundtable will be assigned a topic relevant to the e-production community, from teaching opportunities to audiobooks to self-publishing. This is a friendly, safe environment where you can discuss stories, challenges, and ideas with an open mind. Feel free to start ad-hoc conversations and use the facilitation materials provided; a number of the day's speakers will be available as moderators. Share your thoughts, ask questions, and make some connections.


Tuesday March 19, 2019 3:05pm - 3:50pm
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

3:50pm

Break + Trivia
Visit kahoot.it and watch the screens at 3:50 for break-time trivia and prizes!

You can find details on kahoot's accessibility features here.


Tuesday March 19, 2019 3:50pm - 4:10pm
Auditorium A (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

4:10pm

Coders: The Making of a New Tribe and the Remaking of the World
Facebook’s algorithms shaping the news. The literature of our time mediated through e-readers. Revolution on Twitter and romance on Tinder. We live in a world constructed of code—and coders are the ones who built it. Acclaimed tech writer Clive Thompson is here to share a brilliant anthropological reckoning with the most powerful tribe in the world today: computer programmers.
Clive will pick up the thread of his own long-abandoned coding skills as he reckons with what superb programming looks like; ponders the morality and politics of code, including its implications for civic life and the economy; and wrestles with the major controversies of our era, from the “disruption” fetish of Silicon Valley to the struggle for inclusion by marginalized groups.
To understand the world today, we need to understand code and its consequences. Clive will give us a definitive look into the heart of the machine.


Speakers
avatar for Clive Thompson

Clive Thompson

Journalist and Author
Clive Thompson is a longtime contributing writer for the New York Times Magazine and a columnist for Wired. He is the author of Smarter Than You Think: How Technology is Changing Our Minds for the Better. 

Sponsors
avatar for Penguin Random House Canada

Penguin Random House Canada

ebookcraft session sponsor



Tuesday March 19, 2019 4:10pm - 4:55pm
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

4:55pm

Closing Remarks
Speakers
avatar for Laura Brady

Laura Brady

Director, Cross-Media, House of Anansi Press
Laura Brady is an ebook developer, working at the House of Anansi Press managing the Cross-Media department. She is into ebooks, accessibility, dogs, and baseball. In her spare time she helps plan ebookcraft and follows the Blue Jays. She also probably tweets too much.


Tuesday March 19, 2019 4:55pm - 5:00pm
Auditorium BC (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

6:00pm

Tech Forum & ebookcraft Speakers' Hospitality Suite
Tuesday March 19, 2019 6:00pm - Wednesday March 20, 2019 12:00am
Chelsea Hotel, Toronto 33 Gerrard St W, Toronto, ON M5G 1Z4, Canada

6:30pm

ebookcraft After-Party & Pub Quiz, presented BookNet Canada & eBOUND Canada, sponsored by Scenarex
Join us after the last ebookcraft session of the day for light refreshments, nerdy trivia, and nerdier prizes while you unwind with your fellow attendees and speakers! Hosted by Evan Munday.

Doors open at 6:30 p.m. and the quiz starts at 7 p.m. Teams can be assembled when you arrive.

Speakers
avatar for Evan Munday

Evan Munday

Host
Evan Munday is the author and illustrator of a series of novels for young adults, The Dead Kid Detective Agency (ECW Press). The first two books in the series were both nominated for the Silver Birch Award. The third, Loyalist to a Fault, was not. The fourth, Connect the Scotts... Read More →

Sponsors
avatar for Scenarex

Scenarex

Event sponsor for the ebookcraft After-Party & Pub Quiz


 
Wednesday, March 20
 

8:00am

Accessible Publishing Working Groups – Breakout Breakfast
Gather your breakfast in the lower level concourse and head upstairs to the Collaboration Centre (room CR-2) to reconnect with the accessible publishing community following January's Accessible Publishing Summit in Toronto. Discuss working group opportunities and next steps, and recommit to the plan for best practices and techniques for accessible publishing.

8:00am

Registration & Breakfast
Wednesday March 20, 2019 8:00am - 9:00am
Concourse (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

8:00am

Complimentary Headshots
LinkedIn photo more than five years old? Is your go-to headshot a slightly blurry picture of you at brunch last summer? Well you're in luck!

We're offering Tech Forum attendees the chance to get a complimentary professional headshot done at the conference (while you're wearing your business-casual best). Photographers Yvonne Bambrick and Robin Cymbaly are on hand to make sure you look great. All headshots will be uploaded to a group folder and available for easy downloading after the conference.

Registered attendees are invited to book a 5-minute slot in advance, though bookings will remain open until the day of the conference.

Book your appointment at app.waitwhile.com/book/tfebookcraft19. (Please select March 20 before choosing a time.)

We look forward to capturing your eternal beauty.

Wednesday March 20, 2019 8:00am - 1:45pm
Concourse (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

9:00am

Opening Address
Speakers
avatar for Noah Genner

Noah Genner

President & CEO, Booknet Canada
Noah Genner has an extensive background in independent bookselling, software, and business development. As the leader of BookNet Canada he orchestrates a skilled team of technical, policy-oriented, and client-focused staff to provide new data management services and supply-chain initiatives... Read More →


9:00am

9:00am

9:05am

Disrupting Bias: Overcoming Our Discomfort with Differences
As we work to build a more diverse, inclusive and innovative environment within the publishing industry, the critical first step is to identify and interrupt biases—in particular, unconscious biases. When we know how to interrupt and address biases, our workplaces are more inclusive, and our teams are happier, more engaged, and are better positioned to target diverse markets.

In this highly practical session, Ritu will draw on the latest neuroscience and leadership research to explore how discomfort with differences manifests within the publishing industry. Ritu will identify how to address challenges that arise when working across cultural differences with team members and authors, and provide strategies for becoming more inclusive and culturally competent when working across cultural differences.

Make sure you don't miss this talk! A recording will not be provided after the conference.

Speakers
avatar for Ritu Bhasin

Ritu Bhasin

President, bhasin consulting inc.
Ritu Bhasin, LL.B. MBA, President of bhasin consulting inc., is an award-winning speaker, author, and expert in diversity and inclusion, women’s advancement, and authentic leadership. Her Amazon bestselling book, The Authenticity Principle: Resist Conformity, Embrace Differences... Read More →

Sponsors


10:10am

Fireside Chat: Ritu Bhasin in Conversation
Léonicka Valcius, Tech Forum speaker extraordinaire, sits down with this year's keynote speaker, Ritu Bhasin, to discuss the current landscape for diversity and inclusion efforts in the publishing industry and what can be done to drive further innovation and change.

Speakers
avatar for Ritu Bhasin

Ritu Bhasin

President, bhasin consulting inc.
Ritu Bhasin, LL.B. MBA, President of bhasin consulting inc., is an award-winning speaker, author, and expert in diversity and inclusion, women’s advancement, and authentic leadership. Her Amazon bestselling book, The Authenticity Principle: Resist Conformity, Embrace Differences... Read More →
avatar for Léonicka Valcius

Léonicka Valcius

Chair, Festival of Literary Diversity
Léonicka Valcius is an Assistant Agent at Transatlantic Agency, representing commercial and genre fiction for adults and children. As the founder of #DiverseCanLit and the founding Chair of the Board of Directors of The Festival of Literary Diversity, working with writers of colour... Read More →

Sponsors

10:55am

Break + Trivia
Visit kahoot.it and watch the screens at 10:55 for break-time trivia and prizes!

You can find details on kahoot's accessibility features here.


Wednesday March 20, 2019 10:55am - 11:10am
Concourse (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

11:10am

Data-Driven Collections & Patron Management: The New Library Science
It's 2019. Do you know what your local library is doing with data? Panelists from major Canadian library systems will share their latest data-driven initiatives that are revolutionizing collections and patron management to increase efficiencies, insights, and opportunities. BookNet's Monique Mongeon will speak to the role BNC LibraryData will play in the aggregation and analysis of nation-wide library collections data.

Speakers
avatar for Michelle Sawh

Michelle Sawh

Manager, Service Delivery, Markham Public Library
Michelle has an Honours Bachelor of Arts and a Master of Information degree, and a Teaching Certificate.  In addition, she has a Certificate in Public Library Leadership from the Canadian Urban Libraries Council.  Before joining MPL, Michelle worked for 10 years in the private sector... Read More →
avatar for Jessie Bach

Jessie Bach

Bibliographic Services Manager, Marigold Library System
I am the Bibliographic Services Manager at Marigold Library System in Strathmore, Alberta, where I oversee the purchasing, cataloguing and processing of library material for 36 libraries.  Before entering the public library world, I worked in a number of environments including public... Read More →
avatar for Maria Cipriano

Maria Cipriano

Senior Collections Specialist, Toronto Public Library
Maria Cipriano is a Senior Collections Specialist at the Toronto Public Library and is responsible for adult digital collections including ebooks, digital magazines, and other streaming services.  She has over 25 years of collection development experience in public libraries and... Read More →
avatar for Janet Horne

Janet Horne

Manager Library Systems, Vancover Public Library
Janet is a librarian and a IT professional who has been working in libraries with technology for 30 years.  Her current position is manager of IT at the Vancouver Public Library.   
avatar for Monique Mongeon

Monique Mongeon

Project Manager, BookNet Canada
Monique Mongeon has always been fascinated with the intersection of books and technology – from her start making fansites for her favourite books, to her current role as Project Manager at BookNet Canada. Monique also teaches ebook production at Ryerson University’s Chang School... Read More →


Wednesday March 20, 2019 11:10am - 11:55am
Auditorium B (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

11:10am

Finding the Kernel: Data-Driven Sales Tactics to Really Sell Your Book
Jordyn will demonstrate how to sift through the piles of data — from backlist and comp sales to forecasting popularity — to find the pieces that will really sell your book. How does your book line up with current trends in genre and entertainment? How can you pinpoint which bits of data to use, and which to ignore? Where does your gut fit into your sales strategy? Find the kernel and you’ll find your answers. 

Speakers
avatar for Jordyn Martinez

Jordyn Martinez

Sales Representative, National Accounts, Simon & Schuster Canada
Jordyn Martinez is a Sales Representative at Simon & Schuster Canada. She focuses on print sales across all genres and formats, as well as ebook and eaudio sales. Previously she was the Sales Assistant at S&S Canada, and interned at both BookNet Canada and eBOUND Canada. She is a... Read More →



Wednesday March 20, 2019 11:10am - 11:55am
Auditorium A (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

11:10am

Keywords and Discoverability on Amazon: A Canadian Context
eBOUND Canada conducted a pilot study using a sample of ebooks published by Canadian publishers, to gauge the efficacy of adding audience-driven keywords to the metadata for a sample of fiction and non-fiction titles. Using a combination of AI and manually-generated keywords, we tracked the impact of keywords on discoverability and sales on Amazon over a two-month period.

eBOUND’s Manager of Technology Shannon Culver and key consultant on the study Amanda Lee will present the results of the study, and make recommendations as to how publishers can utilize their metadata to work with vendors' algorithms and improve the discoverability of their titles.

You can find the full report here.

Speakers
avatar for Shannon Culver

Shannon Culver

Manager of Technology, eBOUND Canada
Shannon Culver is the Manager of Technology at eBOUND Canada, a non-profit organization that enables Canadian independent publishers to participate in the digital economy. She also teaches the Digital Publishing & Production course in the Publishing Certificate Program at the Chang... Read More →
avatar for Amanda Lee

Amanda Lee

Consultant
Amanda Lee has had her hands in bibliographic metadata for eight years. She’s worked in-house at House of Anansi Press and Groundwood Books, Dundurn Press, and HarperCollins Canada. Now she’s gone freelance and will happily chat with you about any metadata issues you have... Read More →



Wednesday March 20, 2019 11:10am - 11:55am
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

11:10am

Live Podcast Recording: Minorities in Publishing
Jennifer Baker of the Minorities in Publishing podcast will conduct a live interview with author, columnist, and founder of the Festival of Literary Diversity (FOLD) Jael Richardson on craft, publishing, and formulating equity within the literary community.

Speakers
avatar for Jennifer Baker

Jennifer Baker

Production Editor, Teachers College Press & Creator/Host, Minorities in Publishing
Jennifer Baker  is a publishing professional, creator/host of the Minorities in Publishing podcast, and contributing editor to Electric Literature. In 2017, she was awarded a NYSCA/NYFA Fellowship & a Queens Council on the Arts New Work Grant for Nonfiction Literature. Her essay... Read More →
avatar for Jael Richardson

Jael Richardson

Artistic Director, The Festival of Literary Diversity (FOLD)
Jael (jay-ell) Richardson is the author of The Stone Thrower: A Daughter’s Lesson, a Father’s Life, a memoir based on her relationship with her father, CFL quarterback Chuck Ealey. The Stone Thrower was adapted into a children’s book in 2016 and was shortlisted for a Canadian... Read More →


Wednesday March 20, 2019 11:10am - 11:55am
CR-3 (ground floor, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

11:10am

Speccing the Void: Adventures in the Audiobooks Abyss
Kobo audiobooks launched in 2017 and as a QA on the project with a passion for EPUB, my first question was, “So what is the spec for audiobooks, it’s like EPUB right?” Instead of being offered a link to a spec doc, I got shrugs. Later in 2017, I joined the W3C Publishing Working Group with the hopes we’d be discussing the matter of audiobooks, and in 2018 it was decided to create a task force to figure out audio formally. I jumped on the task immediately, and in the months since we’ve made a lot of developments in the space, but the true test is whether the industry will accept our best intentions.

In creating a spec where there isn’t one already the important thing to consider is whether or not your expected audience even wants it. On top of working with passionate ebook people on creating something that aligns with what the publishing industry uses already, we need to work with the industry we’re about to disrupt. We also have to consider the needs and expectations of users and user agents. There are more questions than answers.

This presentation will introduce everyone to the process of creating something where there wasn’t something before, and demoing what we have done so far.

Speakers
avatar for Wendy Reid

Wendy Reid

Senior QA Analyst, Rakuten Kobo
Wendy Reid is a Senior QA Analyst at Rakuten Kobo Inc and has spent the last few years on the other side of EPUB mysteries and reading system technology. She is currently one of the co-chairs of the Publishing Working Group of the W3C and leads the audiobooks taskforce. In her abundant... Read More →



Wednesday March 20, 2019 11:10am - 11:55am
CR-2 (ground floor, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

12:00pm

Case Study: Metadata & the Web at House of Anansi Press
Moving an online bookstore from one website to another is no small feat. Obstacles abound in this odyssey of data transferral, from hosting ebook files to displaying metadata and images, all while ensuring that design and e-commerce tools are doing their jobs both separately and when melded together. In this case study, the team at House of Anansi will share their epic tale, including the unexpected problems they encountered along the way and how they were solved or are being solved. BookNet's Tim Middleton will speak to the role BiblioShare's data aggregation service and its plugins have played thus far in guiding their ship to a new shore.

Speakers
avatar for Andrea Lacson

Andrea Lacson

Data Administrator, House of Anasi
Andrea Lacson is the Data Administrator at House of Anansi Press and Groundwood Books, where she mostly works with metadata, but has her hands in upkeeping the website and fielding audiobook queries. She is a graduate of the Publishing program at Centennial College. You can find her... Read More →
avatar for Carolyn McNeillie

Carolyn McNeillie

Web Developer, The Working Group
Carolyn spent nearly a decade working in book publishing technology, design, and marketing, most recently as Marketing Director at House of Anansi Press and Groundwood Books. Recently she undertook a career change and now works as a front-end web developer at TWG. 
avatar for Tim Middleton

Tim Middleton

Project Manager & Retailer Liaison, Simon & Schuster Canada
Tim Middleton is a Project Manager & Retailer Liaison at BookNet Canada. With a passion for startup culture, entrepreneurial enterprises, and disruptive technology ignited by a varied career in retail and consumer research, all things bookish remain his first and true love.



Wednesday March 20, 2019 12:00pm - 12:45pm
Auditorium B (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

12:00pm

How Publishing is Attacking the Diversity Problem: A Data-Driven Approach
In this session, Ashleigh Gardner, Deputy General Manager, Wattpad Studios, Publishing, will explore how new technologies — such as machine learning — are creating new opportunities to discover and publish marginalized voices. Looking at Wattpad’s own Story DNA machine learning technology, this session will highlight the opportunities for publishers to diversify their slates while uncovering exciting new writers. The session will examine real-life case studies from Wattpad, showcasing recently-discovered voices that the company has identified among the millions on the platform.

Speakers
avatar for Ashleigh Gardner

Ashleigh Gardner

Deputy General Manager, Wattpad Studios, Publishing
As Deputy General Manager, Wattpad Studios, Publishing, Ashleigh Gardner works with Wattpad writers and publishers around the world to turn Wattpad stories into books. Leveraging the data and insights from more the more than 500 million story uploads on Wattpad, Ashleigh creates meaningful... Read More →



Wednesday March 20, 2019 12:00pm - 12:45pm
CR-3 (ground floor, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

12:00pm

Inclusivity, Diversity, and Harmonizing the Metadata Supply Chain: Standards at EDItEUR
EDItEUR's Chris Saynor will share how Thema, the subject category scheme for the global book trade, can be used to help identify and improve the discoverability of titles suitable for a more diverse and inclusive audience. He will also touch on EDItX reports and transactional standards that are being updated for the digital age and to harmonize with ONIX 3.0 for the benefit of the book supply chain.

Speakers
avatar for Chris Saynor

Chris Saynor

Standards Editor, EDItEUR
Chris is responsible for EDItEUR's book publishing standards including ONIX, Thema, and EDItX. He joined the organization in late 2016. For the previous eight years, he worked for GiantChair Inc. in Paris as a metadata specialist and project manager, and has been responsible for implementation... Read More →



Wednesday March 20, 2019 12:00pm - 12:45pm
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

12:00pm

Readers are Listening: Best Practices in the Production and Distribution of Audiobooks
Jessica Albert and Brendan Ouellette will discuss the many options available to large and small publishers when creating an audiobook program from the ground up. Learn how to develop an audiobook strategy, including the considerations that come with creating audiobooks in-house, how to sell audio rights, and how to work with third-parties and freelancers. Using their experiences at ECW Press and Annick Press, as well as sharing updates from other houses , Jessica and Brendan will share lessons learned and the hurdles still to overcome in the Canadian audiobook landscape.

Speakers
avatar for Jessica Albert

Jessica Albert

Digital Production Manager, ECW Press
Jessica Albert is the digital production manager and art director at ECW Press. She oversees the house's audiobook programs, book covers, and metadata, sometimes all at once. Since 2016, Jessica has been integral in the launch of ECW Press’s audiobook program, which has brought... Read More →
avatar for Brendan Ouellette

Brendan Ouellette

Digital Project Manager, Annick Press
As digital project manager for Annick Press in Toronto, Brendan works with producers, voice actors, authors and industry experts to translate print content for kids and teens into exciting audiobooks. 



Wednesday March 20, 2019 12:00pm - 12:45pm
CR-2 (ground floor, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

12:00pm

The Accessibility Supply Chain: Reporting from the Front Lines of Inclusive Ebook Production
Join Shannon Culver and Sabina Iseli-Otto for an overview of lessons learned at this year's Accessible Publishing Summit. Representatives from across the North American digital book supply chain convened over two days in January 2019 for facilitated dialogue and conversation on accessible publishing. By sharing diverse perspectives, and identifying the assets and challenges of born-accessible publishing, attendees gained a deeper understanding of accessible publishing and collaborated to develop a draft set of guidelines for digital accessibility. Shannon and Sabina will present the guidelines and share next steps toward industry-wide implementation.

Speakers
avatar for Shannon Culver

Shannon Culver

Manager of Technology, eBOUND Canada
Shannon Culver is the Manager of Technology at eBOUND Canada, a non-profit organization that enables Canadian independent publishers to participate in the digital economy. She also teaches the Digital Publishing & Production course in the Publishing Certificate Program at the Chang... Read More →
avatar for Sabina Iseli-Otto

Sabina Iseli-Otto

Public Services Librarian, National Network for Equitable Library Service (NNELS)
Sabina Iseli-Otto is the Public Service Librarian with the National Network for Equitable Library Service (NNELS). She works with librarians to help match books in accessible formats to the people with print disabilities who want to read them. If you call the NNELS help line, chances... Read More →



Wednesday March 20, 2019 12:00pm - 12:45pm
Auditorium A (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

12:45pm

Lunch
Wednesday March 20, 2019 12:45pm - 1:45pm
Concourse (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

1:45pm

New from BookNet Canada: BNC LibraryData & SalesData
The BookNet team has been hard at work the last year recruiting Canadian library systems and aggregating their circulation data to debut our new tool, BNC LibraryData. Get a first glimpse of the circulation data aggregation tool, see its reports in action, and find out how it will be integrated into BNC SalesData for a comprehensive overview of Canadian readership.

Speakers
avatar for Monique Mongeon

Monique Mongeon

Project Manager, BookNet Canada
Monique Mongeon has always been fascinated with the intersection of books and technology – from her start making fansites for her favourite books, to her current role as Project Manager at BookNet Canada. Monique also teaches ebook production at Ryerson University’s Chang School... Read More →



Wednesday March 20, 2019 1:45pm - 2:15pm
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

1:45pm

How Can AI Champion Great Storytelling?
Can machines work alongside humans to improve the storytelling process? We’ll share how an AI-powered analysis can help storytellers visualize and understand their stories — including character network, personality traits, emotional valence, and whether or not you’ve got a dynamic protagonist leaping from the pages. StoryFit identifies features applicable to all stages of book development, from acquisitions to marketing, and we’ll provide real-life examples to support your publishing decisions.


Speakers
avatar for Mary Brendza

Mary Brendza

VP, Strategy, StoryFit
Mary is the VP, Strategy at StoryFit.  She leads marketing, business development, and strategy. She has held key digital leadership positions within media organizations, like Hearst and Verizon. She founded App Express, a self-serve, mobile app builder designed to help businesses... Read More →
avatar for Monica Landers

Monica Landers

CEO, StoryFit
Monica Landers is co-founder and CEO of StoryFit, a rapid-growth technology company which provides AI analytics for the publishing and entertainment industry. With two media technology patents, Monica’s deep experience in media extends from producing for ABC News and Good Morning... Read More →



Wednesday March 20, 2019 1:45pm - 2:30pm
Auditorium A (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

1:45pm

Metadata, Agility, and Consensus: How to Build Excitement, Make Agile Changes, and Consolidate
Metadata is an increasingly important tool for book marketing and discoverability, but sometimes systems and workflows can get in the way of optimizing data. It can be easy to fall back on old patterns, formulae, etc., and get lost in day-to-day minutiae rather than making sure your expansive catalogue has a minimum number of BISACs and keywords — let alone ones that are well-researched based on customer behaviour.
But making systemic changes at a large publisher takes a great deal of time and consensus-building, and time is often in short supply. So how does the individual book marketer or editorial assistant fight the Goliaths of inertia, scale, and the way things have always been done?
At Harlequin, we believe the answer is not doing it alone, but rather working to find ambassadors: like-minded people in various roles. Consensus, ambassadors, and eventually lots of excitement were the keys to our project. This led to the development of a new module for metadata that will revolutionize the way we can reach consumers, market our books, maximize data integrity, and optimize data at scale.
This talk will focus on the strategies we used to grow consensus, identify key opportunities for development, and eventually overhaul large systems and workflows to focus them around metadata best practices.


Speakers
avatar for Brendan Flattery

Brendan Flattery

Assistant Manager, Digital Commerce, Harlequin Enterprises
Brendan is a digital book lover, award-winning dungeon master, generalist nerd, and spreadsheet enthusiast. He started in digital publishing as an intern 9 years ago and never looked back. After working in ebook production and development he now manages Harlequin's relationships with... Read More →
avatar for Keely Kundell

Keely Kundell

Editorial Assistant, Herlequin
Keely is the editorial assistant for HQN and Graydon House. She works as a liaison between the editorial and digital assets management team. She hails from Toronto, and she began her career working at Kobo in publisher operations, later moving to Harlequin in early 2016. Keely holds... Read More →



Wednesday March 20, 2019 1:45pm - 2:30pm
Auditorium B (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

1:45pm

The Audiobook's Tale
A view across international publishers and how audio has been integrated with existing workflows. Tricia will offer insights on how you can anticipate everything from costing and estimating to contracting, rights sales, and royalties for audiobook formats.


Speakers
avatar for Tricia McCraney

Tricia McCraney

Project Implementation, Virtusales BiblioLIVE
Tricia McCraney is a Projects Consultant with Virtusales, implementing BiblioLIVE publishing management software for publishers of all sizes in North America and beyond. She is the current chair of BISG's Rights Committee, and has a particular interest in book metadata.   



1:45pm

Best Practices for Equity-Driven Acquisitions: Shifting from Gatekeeping to Spacemaking
The "gatekeeping" framework of our industry is a major structural hurdle to diversity and inclusion in publishing. It is not enough to recognize our biases and stop doing harm (though that's a key first step). We need to brainstorm ways to repair the historical damage done to our cultural institutions and artists. How do we shift from "gatekeeping" and towards what attendees of SFU's 2018 Publishing Unbound conference called "spacemaking": a process that solicits, supports, and develops the work of marginalized writers and professionals? In this dynamic, action-focused session, a team of industry professionals will lead attendees in a collaborative, generative process to develop "Best Practices" guidelines for industry adoption.

Speakers
avatar for Léonicka Valcius

Léonicka Valcius

Chair, Festival of Literary Diversity
Léonicka Valcius is an Assistant Agent at Transatlantic Agency, representing commercial and genre fiction for adults and children. As the founder of #DiverseCanLit and the founding Chair of the Board of Directors of The Festival of Literary Diversity, working with writers of colour... Read More →
avatar for Annie Gibson

Annie Gibson

Publisher, Playwrights Canada Press
Annie Gibson is the publisher at Playwrights Canada Press. A graduate of the University of Toronto, Annie followed her love of theatre and books to its logical conclusion: publishing plays.
avatar for Scaachi Koul

Scaachi Koul

Senior Writer, Buzzfeed
Scaachi Koul is a senior writer at Buzzfeed. Born and raised in Calgary, she attended the School of Journalism at Ryerson University. Before joining Buzzfeed in 2015, she worked for The Huffington Post Canada, Maclean's, Hazlitt and freelanced for various publications including Toronto... Read More →
avatar for Bhavna Chauhan

Bhavna Chauhan

Senior Editor, Penguin Random House Canada
Bhavna Chauhan is a Senior Editor at Doubleday Canada and Appetite. Her focuses are psychological thrillers, commercial fiction, celebrity books, issue-driven narrative non-fiction, and personal memoir. She is the Canadian editor of the internationally bestselling The Couple Next... Read More →

Sponsors

2:15pm

New from BookNet Canada: Loan Stars & Loan Stars Jr.
The Loan Stars readers' advisory program had a big year in 2018, from welcoming hundreds of new library staff from across Canada to launching Loan Stars Jr., a new bi-monthly list of Juvenile and Young Adult titles that will debut in March 2019. 
Find out what else we've been up to the past year, how all those Loan Stars picks are being celebrated by the larger literary community, and how you can get involved in 2019.


Speakers
avatar for Elizabeth Barker

Elizabeth Barker

Project Coordinator, BookNet Canada
Elizabeth Barker: marketer, library power-user, metadata nerd. As a member of the BookNet Canada team, Elizabeth is able to spend her days doing what she loves: working closely with libraries, bibliographic data, and publishers. When not making/seeking reading recommendations, Elizabeth... Read More →



Wednesday March 20, 2019 2:15pm - 2:30pm
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

2:30pm

Complimentary Headshots
LinkedIn photo more than five years old? Is your go-to headshot a slightly blurry picture of you at brunch last summer? Well you're in luck!

We're offering Tech Forum attendees the chance to get a complimentary professional headshot done at the conference (while you're wearing your business-casual best). Photographers Yvonne Bambrick and Robin Cymbaly are on hand to make sure you look great. All headshots will be uploaded to a group folder and available for easy downloading after the conference.

Registered attendees are invited to book a 5-minute slot in advance, though bookings will remain open until the day of the conference.

Book your appointment at app.waitwhile.com/book/tfebookcraft19. (Please select March 20 before choosing a time.)

We look forward to capturing your eternal beauty.

Wednesday March 20, 2019 2:30pm - 4:30pm
Concourse (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

2:35pm

New from BookNet Canada: BNC CataList
BNC CataList rolled out some major and eagerly anticipated developments this past year, including overhauled PDF export capabilities, to help the industry market, sell, and order books more quickly and easily.
Project Manager Carol Gordon will provide a first-hand look at the latest upgrades to the system and share some of the new developments we have planned for 2019.


Speakers
avatar for Carol Gordon

Carol Gordon

Project Manager, BookNet Canada
Carol Gordon manages BookNet Canada's CataList project. Having previously worked on both sides of the sales and purchasing relationship, she is excited to work with Canadian publishers, sales reps, retailers and librarians to develop new and efficient ways to share information about... Read More →



Wednesday March 20, 2019 2:35pm - 2:50pm
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

2:35pm

Building Bridges, Not Walls: Successful Publishing & Retailing Collaborations
We all have one goal: Get more books into the hands of readers. Hear from publishers and booksellers across the industry who are working together to support book sales in ways that are creative, collaborative, and constructive for all.

Speakers
avatar for Morgen Young

Morgen Young

Vice Presiden, Ampersand Inc.
Morgen Young has worked in the Canadian publishing industry since 2006 and considers herself very lucky to be a part of the amazing team at Ampersand. Beginning as a sales rep in Southwestern Ontario, she has spent her career working with many amazing independent, chain and big box... Read More →
avatar for Chris Hall

Chris Hall

Owner, McNally Robinson Booksellers
Chris Hall has worked in the book industry at McNally Robinson Booksellers since 1996. He started as a bookseller, got the opportunity to try many more aspects of running a bookstore, and, in 2015, officially took over as co-owner with Lori Baker, his business partner. They now own... Read More →
avatar for Athmika Punja

Athmika Punja

Director, Operations, Penguin Random House Canada
I work closely with sales, fulfillment, and customer service on projects to improve our supply chain. My team at Penguin Random House Canada covers customer operations, sales assistance, publisher operations, as well as co-op processes. Prior to my three years here, I was in operations... Read More →
avatar for Megan Byers

Megan Byers

Owner, Livres Babar Books
Megan Byers grew up surrounded by books, literally. Maya Byers, her mother started Babar Books in 1986 when she was a toddler. As a part of a family-owned and operated children’s bookstore, she is committed to promoting literacy and a love of reading. Megan is the manager, in charge... Read More →
avatar for Laura Ash

Laura Ash

Co-Owner, Another Story Bookshop
Laura Ash is the Co-owner of Another Story Bookshop in the Roncesvalles neighbourhood in Toronto. Drawn to Another Story for its commitment to making a social impact through books, Laura is determined to ensure Sheila Koffman’s legacy lives on and Another Story continues to bring... Read More →
avatar for Ruth Linka

Ruth Linka

Associate Publisher, Orca Book Publishers
Ruth Linka began her career in publishing at Coteau Books, a literary publisher, working in promotions and editorial. Since then she has worked at Raincoast Books as the Production Manager and Associate Art Director, and at NeWest Press as the General Manager. In 2001 Ruth and business... Read More →


Wednesday March 20, 2019 2:35pm - 3:20pm
Auditorium B (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

2:35pm

Case Study: Penguin Random House Canada's Audiobook Program
Join Penguin Random House Canada's Marion Garner, Deputy Publisher, and Ann Jansen, Director of Audiobook Production, to celebrate and revisit 18 months of made-in-Canada audiobooks. Learn how PRHC adopted an audio-first strategy to release audio content simultaneously with print and digital editions, using Canadian acting talent for Canadian-authored books, while recording in studios both in-office and across the country.

Marion and Ann will discuss the pains and successes experienced in securing in-house buy-in, liaising with traditionally print-focused departments, and developing manageable workflows as they discuss their plans for the future of PRHC's audiobook program. This wide-ranging conversation will be moderated by BookNet's Zalina Alvi.


Speakers
avatar for Marion Garner

Marion Garner

Vice President, Deputy Publisher, Penguin Random House Canada
Marion Garner is a veteran of Canadian publishing. Over her vast career, she has worked many places doing many things, but her 25 years at Penguin Random House Canada sum up things nicely. She began her time at Random House Canada as a sales representative, eventually bringing her... Read More →
avatar for Ann Jansen

Ann Jansen

Director, Audiobook Production, Penguin Random House Canada
Ann joined PRHC in 2017 to create a made-in-Canada audiobook program. The audio team has already produced more than 100 titles, many recorded in an in-house studio launched in early 2018. Before switching to publishing, Ann worked at the CBC, where she led the launch of CBC Books... Read More →
avatar for Zalina Alvi

Zalina Alvi

Marketing & Communications Manager, BookNet Canada
As a member of the BookNet team, Zalina uses the power of marketing to help the book industry publish, sell, and envision the future of books, whether they be in print, digital, or directly transmitted into the brain via biblio-lasers (patent pending).


2:35pm

Project TAMIS: Using AI to Address the Discoverability Challenge
How do we discover books? Sometimes we ask people (bookstore and library staff, journalists, friends, family), but more often than not, we ask search engines (“thriller Brazil,” “kids’ books dragons") But these tools rely on the way books are described. Is the book actually labelled as a thriller? Do we know that the plot takes place in Brazil? How do search engines know that a particular book contains references to dragons? There are thousands of ways to describe a book and publisher time is limited. And book metadata is not always sufficient for all types of queries — any bookseller who's been asked to find a book by the colour of its cover can tell you that. Plus, discoverability is being increasingly performed through recommendation engines that are often based on historical sales data, not on the actual content of the books.

Projet TAMIS was launched by Éditions du Septentrion (a history book publisher based in Québec City) in collaboration with Brix Labs (a consulting agency with a focus on technology applied to cultural industries) to address these challenges. Researchers are using algorithms, open source code, and free or cheap APIs to extract descriptive information about books from books and to do it at a granularity and scale that would not be possible for humans. These findings could have huge potential to enrich traditional metadata, as well as create new ways to discover books.

This presentation will share some of the project's results, which will be made available online and provided to publishers in such a way to make it easy to upload them to their metadata aggregators.

Speakers
avatar for Christian Roy

Christian Roy

President, Brix Labs
Christian Roy is the project coordinator and main researcher for Projet TAMIS. He has worked on many projects combining cultural content metadata, algorithms and technology. He is also the founder and CEO of Hercules.report, a market intelligence tool for book professionals. He was... Read More →



Wednesday March 20, 2019 2:35pm - 3:20pm
Auditorium A (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

2:50pm

New from BookNet Canada: BNC BiblioShare
With 3 million records (and counting), BNC BiblioShare has grown into the go-to source for quality-assured book data in Canada. Find out what tools we've been working on recently to ensure all that data is easily accessible to retailers, the media, and other end users, and what plans we have in the works for building a faster and more powerful BiblioShare 2.0 in the coming year.

Speakers
avatar for Tim Middleton

Tim Middleton

Project Manager & Retailer Liaison, Simon & Schuster Canada
Tim Middleton is a Project Manager & Retailer Liaison at BookNet Canada. With a passion for startup culture, entrepreneurial enterprises, and disruptive technology ignited by a varied career in retail and consumer research, all things bookish remain his first and true love.



Wednesday March 20, 2019 2:50pm - 3:05pm
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

3:05pm

#standardsgoals for 2019: Standards & Certification Roundup
Bibliographic standards are always changing to keep up with the ever-evolving realities of the book industry and it’s in the best interest of your business to keep up, too. Should you be using BISAC or Thema subject codes (or both)? Which version of ONIX are your business partners using? What improvements to your metadata should you prioritize for 2019?
In this session, Bibliographic Manager Tom Richardson will answer your pressing questions and show you what’s new, what’s important, and what’s coming up in standards.


Speakers
avatar for Tom Richardson

Tom Richardson

Bibliographic Manager, BookNet Canada
Tom Richardson is BookNet Canada's Bibliographic Manager and friend to all ONIX producers and users.



Wednesday March 20, 2019 3:05pm - 3:20pm
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

3:20pm

Break
Cookie time!

Wednesday March 20, 2019 3:20pm - 3:35pm
Concourse (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

3:35pm

Diversity in Canadian Book Publishing: Findings from the ACP's 2018 Baseline Survey
Over the summer of 2018, the Association of Canadian Publishers conducted a baseline survey to measure the diversity of the Canadian book publishing workforce. This session will share highlights of the survey's findings, identify existing initiatives that are building inclusive workplaces, and explore possibilities for future efforts in this area.

You can find the full report here.

Speakers
avatar for Kate Edwards

Kate Edwards

Executive Director, Association of Canadian Publishers
Kate Edwards is Executive Director at the Association of Canadian Publishers (ACP), the national voice of Canada’s independent English-language book publishers. Kate leads ACP’s government relations and advocacy program, and oversees the association’s communications, professional... Read More →



3:35pm

3:35pm

3:50pm

State of the Bookselling & Publishing Nation 2019
The latest statistics on Canadian book buying, reading, and consumer habits. Noah will answer all the questions you didn't know you had in this chart-friendly presentation.

Speakers
avatar for Noah Genner

Noah Genner

President & CEO, Booknet Canada
Noah Genner has an extensive background in independent bookselling, software, and business development. As the leader of BookNet Canada he orchestrates a skilled team of technical, policy-oriented, and client-focused staff to provide new data management services and supply-chain initiatives... Read More →



4:25pm

A Crisis Management Lens for #MeToo and the Media Industry
When most people think of Crisis Management, they think of Olivia Pope. However, Crisis Management is more than just squashing scandals and managing (bad) reputations. Using case studies of recent crises related to the #MeToo movement and the publishing industry, this session will demonstrate how the principles of Crisis Management can be used to successfully mitigate consequences of all types of crises.   

Speakers
avatar for Melissa Mack

Melissa Mack

Director, Witt O'Brien's
Melissa Mack is a corporate crisis preparedness consultant, specializing in establishing, training, and exercising corporate crisis management teams. Her passion is developing and conducting training and tabletop exercises for teams of all maturity levels. Melissa uses her strong... Read More →



5:10pm

Closing Remarks
Speakers
avatar for Noah Genner

Noah Genner

President & CEO, Booknet Canada
Noah Genner has an extensive background in independent bookselling, software, and business development. As the leader of BookNet Canada he orchestrates a skilled team of technical, policy-oriented, and client-focused staff to provide new data management services and supply-chain initiatives... Read More →


5:15pm

Tech Forum & ebookcraft Closing Ceremony
A closing ceremony  to mark the official ending of Tech Forum & ebookcraft 2019 will be performed by Whabagoon, an Ojibway Elder of the Lac Seul First Nation.

Speakers
avatar for Elder Whabagoon

Elder Whabagoon

Lac Seul First Nation
Whabagoon is an Ojibway Elder of the Lac Seul First Nation, a Keeper of Sacred Pipes, active community member, speaker, and a land defender and water protector. Whabagoon’s strong commitment toward educating the community has earned her the Community Service Award given by the Bank... Read More →


5:30pm

Tech Forum Reception
Join us in the concourse after the last session of the day for some light refreshments and unwinding with your fellow attendees and speakers.

Wednesday March 20, 2019 5:30pm - 6:30pm
Concourse (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada
 
Thursday, March 21
 

9:00am

(Off-site) ONIX Training
Join us at the BookNet offices in downtown Toronto for a full day of ONIX training with Chris Saynor, Standards Editor at EDItEUR, the international organization that coordinates development of the ONIX for Books standard. A basic understanding of ONIX for Books is recommended to get the full benefit of this participatory seminar. Topics covered will include:
  • the importance of identifiers (including an introduction to ISNI); 
  • describing ebooks in ONIX (including describing accessibility ); 
  • describing audiobooks in ONIX; 
  • describing Territories in ONIX (including sales rights, markets, and supply detail); 
  • describing pricing in ONIX 3.0; 
  • Thema and ONIX; 
  • validating an ONIX 3.0 file with the xsd and strict sad schemas; and,
  • an overview of changes between ONIX 2.1 to ONIX 3.0. 
Materials will be provided to attendees closer to the date.

Speakers
avatar for Chris Saynor

Chris Saynor

Standards Editor, EDItEUR
Chris is responsible for EDItEUR's book publishing standards including ONIX, Thema, and EDItX. He joined the organization in late 2016. For the previous eight years, he worked for GiantChair Inc. in Paris as a metadata specialist and project manager, and has been responsible for implementation... Read More →