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Tech Forum [clear filter]
Wednesday, March 20
 

11:10am

Keywords and Discoverability on Amazon: A Canadian Context
eBOUND Canada conducted a pilot study using a sample of ebooks published by Canadian publishers, to gauge the efficacy of adding audience-driven keywords to the metadata for a sample of fiction and non-fiction titles. Using a combination of AI and manually-generated keywords, we tracked the impact of keywords on discoverability and sales on Amazon over a two-month period.

eBOUND’s Manager of Technology Shannon Culver and key consultant on the study Amanda Lee will present the results of the study, and make recommendations as to how publishers can utilize their metadata to work with vendors' algorithms and improve the discoverability of their titles.

You can find the full report here.

Speakers
avatar for Shannon Culver

Shannon Culver

Manager of Technology, eBOUND Canada
Shannon Culver is the Manager of Technology at eBOUND Canada, a non-profit organization that enables Canadian independent publishers to participate in the digital economy. She also teaches the Digital Publishing & Production course in the Publishing Certificate Program at the Chang... Read More →
avatar for Amanda Lee

Amanda Lee

Consultant
Amanda Lee has had her hands in bibliographic metadata for eight years. She’s worked in-house at House of Anansi Press and Groundwood Books, Dundurn Press, and HarperCollins Canada. Now she’s gone freelance and will happily chat with you about any metadata issues you have... Read More →



Wednesday March 20, 2019 11:10am - 11:55am
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

12:00pm

Case Study: Metadata & the Web at House of Anansi Press
Moving an online bookstore from one website to another is no small feat. Obstacles abound in this odyssey of data transferral, from hosting ebook files to displaying metadata and images, all while ensuring that design and e-commerce tools are doing their jobs both separately and when melded together. In this case study, the team at House of Anansi will share their epic tale, including the unexpected problems they encountered along the way and how they were solved or are being solved. BookNet's Tim Middleton will speak to the role BiblioShare's data aggregation service and its plugins have played thus far in guiding their ship to a new shore.

Speakers
avatar for Andrea Lacson

Andrea Lacson

Data Administrator, House of Anasi
Andrea Lacson is the Data Administrator at House of Anansi Press and Groundwood Books, where she mostly works with metadata, but has her hands in upkeeping the website and fielding audiobook queries. She is a graduate of the Publishing program at Centennial College. You can find her... Read More →
avatar for Carolyn McNeillie

Carolyn McNeillie

Web Developer, The Working Group
Carolyn spent nearly a decade working in book publishing technology, design, and marketing, most recently as Marketing Director at House of Anansi Press and Groundwood Books. Recently she undertook a career change and now works as a front-end web developer at TWG. 
avatar for Tim Middleton

Tim Middleton

Project Manager & Retailer Liaison, BookNet Canada
Tim Middleton is a Project Manager & Retailer Liaison at BookNet Canada. With a passion for startup culture, entrepreneurial enterprises, and disruptive technology ignited by a varied career in retail and consumer research, all things bookish remain his first and true love.



Wednesday March 20, 2019 12:00pm - 12:45pm
Auditorium B (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

12:00pm

Inclusivity, Diversity, and Harmonizing the Metadata Supply Chain: Standards at EDItEUR
EDItEUR's Chris Saynor will share how Thema, the subject category scheme for the global book trade, can be used to help identify and improve the discoverability of titles suitable for a more diverse and inclusive audience. He will also touch on EDItX reports and transactional standards that are being updated for the digital age and to harmonize with ONIX 3.0 for the benefit of the book supply chain.

Speakers
avatar for Chris Saynor

Chris Saynor

Standards Editor, EDItEUR
Chris is responsible for EDItEUR's book publishing standards including ONIX, Thema, and EDItX. He joined the organization in late 2016. For the previous eight years, he worked for GiantChair Inc. in Paris as a metadata specialist and project manager, and has been responsible for implementation... Read More →



Wednesday March 20, 2019 12:00pm - 12:45pm
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

1:45pm

Metadata, Agility, and Consensus: How to Build Excitement, Make Agile Changes, and Consolidate
Metadata is an increasingly important tool for book marketing and discoverability, but sometimes systems and workflows can get in the way of optimizing data. It can be easy to fall back on old patterns, formulae, etc., and get lost in day-to-day minutiae rather than making sure your expansive catalogue has a minimum number of BISACs and keywords — let alone ones that are well-researched based on customer behaviour.
But making systemic changes at a large publisher takes a great deal of time and consensus-building, and time is often in short supply. So how does the individual book marketer or editorial assistant fight the Goliaths of inertia, scale, and the way things have always been done?
At Harlequin, we believe the answer is not doing it alone, but rather working to find ambassadors: like-minded people in various roles. Consensus, ambassadors, and eventually lots of excitement were the keys to our project. This led to the development of a new module for metadata that will revolutionize the way we can reach consumers, market our books, maximize data integrity, and optimize data at scale.
This talk will focus on the strategies we used to grow consensus, identify key opportunities for development, and eventually overhaul large systems and workflows to focus them around metadata best practices.


Speakers
avatar for Brendan Flattery

Brendan Flattery

Assistant Manager, Digital Commerce, Harlequin Enterprises
Brendan is a digital book lover, award-winning dungeon master, generalist nerd, and spreadsheet enthusiast. He started in digital publishing as an intern 9 years ago and never looked back. After working in ebook production and development he now manages Harlequin's relationships with... Read More →
avatar for Keely Kundell

Keely Kundell

Editorial Assistant, Herlequin
Keely is the editorial assistant for HQN and Graydon House. She works as a liaison between the editorial and digital assets management team. She hails from Toronto, and she began her career working at Kobo in publisher operations, later moving to Harlequin in early 2016. Keely holds... Read More →



Wednesday March 20, 2019 1:45pm - 2:30pm
Auditorium B (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada

2:50pm

New from BookNet Canada: BNC BiblioShare
With 3 million records (and counting), BNC BiblioShare has grown into the go-to source for quality-assured book data in Canada. Find out what tools we've been working on recently to ensure all that data is easily accessible to retailers, the media, and other end users, and what plans we have in the works for building a faster and more powerful BiblioShare 2.0 in the coming year.

Speakers
avatar for Tim Middleton

Tim Middleton

Project Manager & Retailer Liaison, BookNet Canada
Tim Middleton is a Project Manager & Retailer Liaison at BookNet Canada. With a passion for startup culture, entrepreneurial enterprises, and disruptive technology ignited by a varied career in retail and consumer research, all things bookish remain his first and true love.



Wednesday March 20, 2019 2:50pm - 3:05pm
Auditorium C (lower level, MaRS) 101 College St, Toronto, ON M5G 1L7, Canada